AWS EMEA Media and Entertainment Symposium Online

Project Background

Looking for a virtual solution, Sleek worked with the AWS EMEA industry field marketing team to produce The Media and Entertainment Symposium Online.

Typically held in-person, Sleek helped to transform the event into a virtual symposium for their target audience of media, entertainment, and video technology professionals to discuss the pace of change, experiences of cloud-based media workloads, and engage with specific sessions on the ‘art of possible’.

The Sleek Approach

Working closely with key stakeholders, Sleek approached the brief by first gaining insight into the target audience to understand what key requirements would help bring value and engagement to the virtual event. 

Deciding that branding, messaging and production was essential, Sleek researched and sourced a studio to pre-record the sessions and then went on to organise the filming and production of the event. When going into a studio to record, there are many elements that have to be thought about and planned to ensure the event comes together:

• Set design for studio and filming needs to showcase the brand but not overpower the screen for filming

• Sourcing production teams and equipment that matches the client requirements

• Filming schedules

• Speaker briefings so everyone is confident and prepared on screen

• Risk assessments for full site safety

Being mindful of COVID-19, safety measures were implemented in both setup and filming day to ensure everyone’s safety. Considerations had to be given to:  

• Staggered arrival schedules for event set up, filming day and pack down to ensure people could move safely in 1m plus areas around the studio

• Social distancing for speakers during the event

• Attendee sign in and out forms

• Masks available and to be worn by all staff on site

• Hand sanitiser stations around the studio

The Results

From set up through to filming and editing the virtual symposium was a huge success.

On the day filming, saw a combination of individuals and panels of speakers presenting to the camera in a confident and engaging manner and the creativity in the set design brought the brand to life while not overpowering the screen.

Sleek was able to keep the studio COVID safe and ensure anyone who entered the studio abided by the safety measures implemented. 

 Pre-recording 3 weeks in advance of the event going ‘live’ to the audience allowed extra time for the editing process to be done to a high standard and to ensure the event remained engaged, interesting and personalised. Recommendations from Sleek such as the registration process where attendees were able to submit questions early so that speakers could address and answer while recording were implemented to keep a personalised touch even though the event was not ‘live’.