From spare room to global experiences: Jennifer Davidson shares Sleek’s story

Our Founder and CEO, Jennifer Davidson, recently joined FEBE (For Entrepreneurs By Entrepreneurs) to share the story behind Sleek - from the desk in her spare room where it all began, to the independent experience partner it has become today.

But at its heart, this isn’t just a story about growth.

In the conversation, Jen reflects honestly on the moments that shaped her journey - from early experiences growing up and early career that knocked her confidence, to building a business grounded in the belief that people and culture should always come first.

She talks about what it has taken to grow Sleek without external investment, why culture has stayed at the centre of every decision, and how looking after the team has sometimes meant making difficult calls - including walking away from opportunities that didn’t feel right for the business.

Jennifer also shares the tougher parts of the journey, including rebuilding after the pandemic, learning to trust her instincts as a founder, and why she believes you don’t have to compromise your values to build something successful.

Watch the full interview with FEBE to hear Jen’s story in her own words - click here.