ADOBE REGIONAL SUMMIT
Three cities, three venues, one unmistakably Adobe experience.
Sleek delivered Adobe’s Regional Summit programme across London, Munich and Paris, creating a scalable European platform for showcasing AI innovation, sharing thought leadership and bringing customers, partners and communities together. Built to flex from city to city, each summit adapted to its local setting while staying connected through a consistent Adobe identity and attendee experience.
Sleek built the experience around a repeatable framework designed to work across different venues and audience sizes. Flagship keynotes brought Adobe’s AI innovation and thought leadership to the stage, while community pavilions, breakout theatres, workshops and learning sessions gave attendees different ways to dig deeper. Hands-on AI demonstrations and interactive engagement zones brought the technology to life, with executive lounges, speakers corners and partner experiences creating space for community building, customer conversations and closer connections. Behind it all, Sleek managed everything from venue strategy to sponsor management, way-finding and end-to-end production.
While the summit framework remained consistent across all three cities, each market introduced its own creative interpretation of Adobe’s technology. In Paris, a L'Oréal activation invited attendees to step into the spotlight, beginning with a professional beauty touch-up before becoming the subject of their own creative experience. Portraits captured onsite were brought into Adobe Firefly, allowing guests to personalise and reimagine their content in real time within advertising campaign visuals before taking home a bespoke printed memento and L'Oréal gift.
In Munich, creativity moved from page to screen through a Sharpie collaboration. Attendees customised and coloured Sharpie-designed templates before scanning them into Adobe Firefly, where they could edit and evolve their artwork digitally. Their finished creations were transformed into animations displayed across large-format LED screens and photo moments throughout the venue, turning individual creativity into part of the wider event experience.
The result was a programme designed to scale without becoming one-size-fits-all, giving Adobe the consistency of one European event platform with the flexibility to make it work wherever it landed, while giving attendees the opportunity to create, personalise and take home their own piece of the experience.
