Havana Club
Launch Party
A high-impact launch designed to captivate attendees, enhance brand affinity, and amplify social media engagement.
Pernod Ricard aimed to drive sales and generate major social and media buzz for the launch of Havana Club x Jonathan Raksha. The event needed to showcase the limited edition bottle designed by Raksha—a Canadian goldsmith with a star-studded clientele.
Sleek, in collaboration with Instinct PR, was tasked with delivering an exclusive launch event that attracted top influencers and global press, directly engaging Havana Club’s Creative Hustler audience.
Sleek executed a high-impact launch at London’s Mistress of Mayfair, a venue that naturally aligned with the brand’s aesthetic. The space was transformed with Havana Club branding, immersing guests in a Cuban-inspired atmosphere. At its centre, the Maison Raksha-designed bottle was showcased on a rotating plinth, surrounded by an opulent jewellery display worth millions—an irresistible visual for social sharing. Guests enjoyed signature Havana Club cocktails while a lineup of DJs set the perfect energy for the influencer crowd. Every detail was designed to captivate attendees, enhance brand affinity, and amplify social media engagement.
Described as “the best Havana Club event ever,” by the client, the launch was a resounding success. with secured national press coverage, reaching an estimated 11 million people, influencer engagement achieving an estimated reach of 102,000 and strategic budget efficiency via venue selection optimised costs without compromising impact.
Sleek delivered a highly shareable and impactful launch by blending immersive branding, influencer engagement, and strategic venue selection.
