Adobe Mobile World Congress
Cutting through the noise of one of the world’s busiest technology exhibitions.
Sleek partnered with Adobe to create a standout presence at Mobile World Congress, creating a high-energy hub that brought Adobe’s AI-powered creative and experience solutions to life.
Through bold design, seamless production and interactive brand collaborations with Sharpie and Coca-Cola, the space invited visitors to experience Adobe’s tools in action, all framed within the bold, red Adobe lens, the powerful symbol that is part of the new “It All Starts With Adobe” brand campaign.
Designed to cut through the noise of one of the world’s busiest technology exhibitions, the stand became a dynamic, high-footfall destination that encouraged hands-on engagement, live interaction and meaningful conversations. Visitors were able to engage directly with Adobe’s solutions through immersive demonstrations and collaborative experiences, transforming product messaging into tangible, memorable moments on the show floor.
Performance targets were exceeded, delivering 53% more meetings than planned, surpassing lead scan targets by 46%, and generating double the number of net new contacts targeted. The result was a standout, dynamic, high-footfall environment that cut through the noise of MWC and positioned Adobe at the centre of creativity and innovation on the show floor.
We created meaningful opportunities for engagement with prospective customers, partners and industry influencers.
"We were incredibly impressed by the agility, speed and quality Sleek brought to the project. They managed the complexity of a large-scale event in under three months with real confidence, while maintaining fantastic attention to detail throughout. The final delivery was excellent and is now being considered as a new standard for Adobe events. Beyond the work itself, the Sleek team were a pleasure to work with: approachable, responsive and collaborative."
