Wiz No AI Zone
Reimagining the traditional booth as a lived-in environment - blending café culture, editorial storytelling and tactile interaction
At RSAC 2026, Wiz wanted to stand out through opposition. In a landscape defined by noise, screens and AI-driven messaging, the ambition was simple: create a space that felt human.
Sleek Events responded with the No AI Zone - a fully immersive, analogue, outdoor experience designed to cut through the intensity of the conference and invite attendees to slow down, switch off and reconnect.
Taking inspiration from nostalgic street culture, we reimagined the traditional booth as a lived-in environment - blending café culture, editorial storytelling and tactile interaction. A branded food truck served coffee and ice cream, while a custom newsstand distributed printed newspapers. Guests were encouraged to write postcards, post them on site, and engage with a space built entirely around real-world connection.
Every element was intentionally designed to shift behaviour - from quick pass-throughs to meaningful dwell time - proving that when stripped back to its essence, creativity can drive standout impact.
The result was a distinctive, memorable presence at RSAC: an outdoor social hub that challenged category norms and demonstrated the power of human-first brand experiences.
