Xero Roadshow
A multi-city experience to drive deep community engagement, foster advocacy, educate and provide an opportunity to engage.
The Xero Roadshow 2025 delivered a multi-city experience for their audiences of small business owners, accountants and finance professionals within the Xero ecosystem with the goal to drive deep community engagement, foster advocacy, educate and provide an opportunity to engage with Xero products.
Spanning six UK cities - Edinburgh, London, Manchester, Birmingham, Bristol and Exeter - that welcomed between 150 and 650 attendees at each location. Sleek created a consistent and high-quality experience across plenary and breakout environments, using detailed walkthroughs and 360° venue visualisation to streamline approvals and ensure efficiency at scale.
Sustainability was embedded into the process as a core delivery, through strategic production and material choices, including the reuse of plenary sets, breakout environments and signage across all six locations, alongside the use of fully recyclable materials. Efficiencies were further achieved through transport planning, with teams prioritising rail travel and minimising freight, while production reuse helped limit emissions.
The roadshow achieved a 94% CSAT score, with 80% of attendees likely to recommend Xero to others, demonstrating both an immediate success and lasting brand impact.
“Sleek don’t wait to be briefed - they’re already three steps ahead. Instinctive, brand-fluent, and relentlessly committed to getting every detail right, they lift the weight before you even realise it’s there. More than a supplier, they’ve become a true extension of the team - the kind of partner you forget isn’t actually on your payroll.”
