Sony WF-1000X Headphone Launch
A seamless, immersive environment allowing the headphones to take centre stage.
To launch the latest addition to Sony’s 1000X series of truly wireless noise cancelling headphones, Sleek delivered a high-impact press and influencer experience in an exclusive and secluded recording studio in Belgium.
Within the recording studio, we created a seamless, immersive environment that allowed the key features of the headphones to take centre stage.
The space was designed to elevate every moment of the experience, ensuring Sony’s innovation was communicated in a way that felt both editorial and experiential.
The experience involved a keynote product briefing followed by five hands on and immersive breakout sessions that included presentations from Sony product experts and engineers. Every element of the environment was carefully considered to support storytelling, product immersion and media engagement within a premium setting in order to achieve impactful content and coverage about the new headphones.
The event helped achieve a 33% uplift in the number of reviews live the time of product announcement compared to the previous generation launch. With 80% of attendees citing that they were more likely to engage with Sony in the future, the experience provided an elevated, editorial-ready launch pad that reinforced Sony’s sound credentials while Sleek kept everything running flawlessly behind the scenes.
An elevated, editorial-ready launch pad.
